veritree Website Relaunch
veritree is a nature-tech company helping businesses take tangible climate action through verified reforestation and ecosystem restoration projects. Following a brand refresh that introduced a refined logo, evolved colour palette, and a more distinct visual language, veritree needed a stronger digital presence to match. The new website brought this refreshed identity to life—translating the brand’s clarity, transparency, and purpose into an engaging experience that inspires new partners to join the reforestation movement. Explore the new website here.
The Science Communicator
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The Science Communicator
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The Science Communicator 〰️ The Science Communicator 〰️
Brief
veritree set out to relaunch its website with a design that better reflected its mission to restore the planet through verified tree-planting projects. The goal was to create a digital experience that communicated transparency, sustainability, and global impact.
Concept
The creative direction balanced a scientific, data-driven aesthetic with an approachable, human tone. Clean visuals, natural textures, and clear information design made veritree feel both credible and friendly—like learning about reforestation from someone you trust, not a corporate report.
Solution
The new website delivers an intuitive, user-first experience with streamlined navigation and immersive visuals. The redesign strengthens Veritree’s credibility, encourages engagement, and inspires businesses and individuals to take part in the reforestation movement.
This was a collaborative team project that evolved from the company rebrand done by 123 West Agency. My role was to redesign the website using the new guidelines, and manage the rebuild within Webflow, in addition to rebranding all company assets such as presentations, documents and social assets.