BWCV Brand Refresh
Black Women Connect Vancouver (BWCV) is evolving with a refreshed brand identity that reflects the vibrancy, strength, and uniqueness of its community. Dedicated to empowering, connecting, and inspiring Black women through events, mentorship, and wellness support, BWCV’s bold new look enhances adaptability for expanding chapters and locations while staying true to its mission.
New Look, Same Purpose
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New Look, Same Purpose
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New Look, Same Purpose 〰️ New Look, Same Purpose 〰️
Brief
BWCV needed a refreshed brand identity that felt mature, modern, and adaptable. The goal was to create a colour palette and design system that could grow with new chapters and locations—while still celebrating the vibrancy, diversity, and strength of its community.
Concept
The creative direction centered around representing connection and empowerment through bold yet sophisticated visuals. A refreshed tone of voice, contemporary typography, and dynamic color palette came together to reflect the energy of Black womanhood while maintaining cohesion across future initiatives.
Solution
The new identity captures BWCV’s evolving mission—offering a flexible, confident visual system that honors individuality while uniting chapters under one brand. It celebrates community, joy, and empowerment through design that feels both elevated and deeply personal.
