Spring 2023 Catalogue
Spring is here and so is tentree’s spring collection. Mailed to homes across DC, this 28-page catalogue features sustainably made apparel that funds planting projects that clean up our atmosphere, provide jobs, protect wildlife and so much more.
Direct to Consumer
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Direct to Consumer
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Direct to Consumer 〰️ Direct to Consumer 〰️
Brief
Introduce tentree’s Spring Collection through a direct mail campaign that positioned the brand as a leader in sustainable apparel—strengthening awareness, deepening its presence in the American market, and moving closer to becoming a recognizable household name.
Concept
Blending sustainability and style, the 28-page catalogue showcased tentree’s responsibly made apparel and its commitment to planting trees with every purchase. A refined mix of earthy tones, organic textures, and approachable typography echoed the brand’s eco-conscious values, while thoughtful layouts highlighted transparency, craftsmanship, and the positive impact behind each product.
Solution
Mailed to homes across Washington, D.C., the catalogue offered a tactile, impactful experience that connected new audiences with tentree’s mission. By merging sustainability storytelling with modern design, the campaign not only introduced the Spring Collection but also reinforced tentree’s position as a purpose-driven lifestyle brand in the U.S. market.
This was a collaborative team project involving the following tentree departments: marketing, copywriting, and content. My role was to design the creative and refine based on stakeholder feedback as well as coordinate with printers for proofs, approvals, and go-live.