veritree 2024 Impact Report
veritree's 2024 Impact Report is here, showcasing a year of remarkable progress in restoration. From verifying millions of trees planted to launching new projects and leveraging advanced technology, the report highlights our collective impact, key achievements, media recognition, and contributions toward the UN Sustainable Development Goals. Explore the entire report here.
A Year of Impact
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A Year of Impact
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A Year of Impact 〰️ A Year of Impact 〰️
Brief
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Concept
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Solution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
This was a collaborative team project involving the following veritree departments: marketing, product development and innovation. My role was to create a cohesive design system to highlight veritree’s 2024 accomplishments in a digestible and visually pleasing impact report and landing page.