Signature Forté Guidelines & Website
Signature Forté is a Vancouver-based destination wedding and romance travel company curating elevated, deeply personal celebrations and journey-based experiences for couples worldwide. Their new website and brand guidelines streamline the visual system to create clarity and consistency across every touchpoint while maintaining the brand’s refined, high-touch aesthetic. The result is a cohesive identity that feels elegant, modern, and true to the discerning couples they serve. You can explore their website here.
The Signature Forté Approach
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The Signature Forté Approach
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The Signature Forté Approach 〰️ The Signature Forté Approach 〰️
Brief
Signature Forté came with a strong foundation—a beautiful visual identity and preliminary brand guidelines but wanted to evolve it into a more comprehensive and strategic system. They needed in-depth brand documentation and a new website that reflected their refined approach to destination weddings and romance travel. Together, these deliverables aimed to strengthen brand awareness, ensure visual consistency, and support future growth—while speaking directly to their high-end clientele and converting visitors into leads.
The goal was to refine Signature Forté’s brand through distinctive, aspirational imagery that feels authentic—never overused or cliché. Alongside this, the development of an elegant icon library and a streamlined yet versatile colour palette used in a fresh and modern way helps communicate ideas clearly while maintaining accessibility. Together, these elements create a cohesive and inclusive brand experience that reflects Signature Forté’s sophistication and celebrates love and connection beyond traditional weddings or couples.
Concept
Solution
Refined typography, photography, and tone of voice elevated the brand to reflect Signature Forté’s sophistication and personalized service. The website built on this foundation with layered compositions, immersive imagery, and intentional storytelling—capturing the romance behind every experience while guiding users toward inquiry and conversion. Together, the refreshed brand and website create a cohesive, elevated presence that positions Signature Forté as a leader in destination wedding and romance travel.
This was a collaborative project involving several freelance professionals: copywriter and back-end developer. My role was to creative direct the brand guidelines, website UI/UX and additional brand assets.